The lowest upfront price can hide an expensive delivery model if access, crew changes, equipment or reporting are treated as extras. An RFP should make estimates comparable.
What this service is designed to solve
Request a delivery method for one store and a separate method for scaling. Separate creative development, fabrication, logistics, staff, materials, venue fees and contingency.
The work to scope before a quotation
Structured RFP scoring fields for strategy, evidence, delivery ownership, risk, data, budget clarity and post-event reporting.
To build a dependable proposal, start with the intended audience, the target date or date range, the campaign format, the number of locations and a realistic budget bracket. Where the client already controls a venue, store, supplier or piece of equipment, that can materially change the plan. Where nothing is booked yet, the first phase should validate those assumptions rather than describe them as secured.
The operational reality
Ask for the supplier and venue assumptions behind any promised dates; a proposal is not evidence of confirmed availability.
The commercial proposal should make clear who approves the concept, who signs off the site and which activities are delivered by specialist partners. We separate fixed production elements from location-dependent variable costs; that keeps the client in control if the scope changes before launch.
A sensible measurement plan
The most useful answer is a decision-ready comparison, not a deck full of generic adjectives.
Before launch, agree precisely what counts as an engagement, a qualified enquiry, a product trial or a conversion. Keep opt-in customer data and anonymised activity counts distinct. The final report should identify both observed outcomes and evidence gaps. This is more useful for a repeat programme than a single unqualified headline number.
What to include in the initial enquiry
- Locations and permissions: what is confirmed, preferred or still awaiting approval.
- Audience and objective: who needs to act and what action matters.
- Physical footprint: available floor area, power, storage and access conditions.
- People and production: likely staff roles, creative assets, product stock and specialist requirements.
- Dates and budget: firm deadlines, flexibility, buying authority and intended spending range.
- Success measure: how an outcome will be captured and who owns customer follow-up.
Frequently asked question
Can we ask for example budgets before finalising sites?
Yes, with clearly labelled indicative ranges and exclusions rather than an unsupported guaranteed quote.
Start with a real brief
Share the campaign objective and the operating constraints. We will distinguish what is possible from what still needs supplier or site verification before preparing a detailed proposal. Discuss a campaign.
A straightforward bid-comparison scorecard
Score every bidder on the same 1–5 scale for commercial fit, site-operating knowledge, delivery ownership, measurement clarity and cost transparency. Require evidence of what is included, plus a list of assumptions requiring confirmation.
A visually impressive concept should not earn the highest score if the bidder leaves venue permissions, storage and reporting with the client without saying so. Conversely, a sensible low-tech activation may be the strongest choice if it gives a brand a credible trial, a qualified conversation and a clear post-campaign report.